Today, the first step to fulfilling any need starts with an online search. And thus, search engines see a wide range of searches spanning from physical goods to digital services. The case makes it mandatory for businesses across all sectors to do two things:
- Create a website
- Market the website really well in the internet space so that your business reaches a wide base of netizens.
Achieving both goals calls for the use of a flexible and easily extensible content management system which allows the deployment of online marketing functionalities like search engine marketing and SEO features. A PHP-based CMS which fulfills the criteria is WordPress. The web software is not only flexible but offers a wide range of plugins which aid online marketing services. Let us look at some of the top plugins which serve the same:
SEO Smart Links
The plugin provides SEO benefits by automatically linking keywords and phrases in blog posts with relevant posts, pages, tags, and categories, thereby providing sufficient internal linking. The premium version of the plugin offers premium features and support.
SEO Friendly Images
Images play an important role in the search engine rankings of a site. Proper ALT and TITLE attributes must be added to the images of a site in order to optimize the site and images for search engines. The plugin does the same by adding relevant ALT and TITLE attributes for all your site’s images.
Perfect Audience Retargeting
Retargeting is an emerging popular way to convert potential customers. When a visitor does not purchase from your site or does not sign -up, the plugin saves a cookie in the visitor’s browser which later, displays relevant ads on Facebook and other websites. The plugin, therefore, lets one create effective retargeting campaigns in a few minutes. Some of its noteworthy users include the Oregon State University and Vita Coco.
Search Engine Marketing
Paid online marketing campaigns are the best way to channel a business’s marketing budget. This plugin lets you create a paid marketing campaign on three search engines: Google, Yahoo, and Bing. The plugin’s optimization engine gauges website visitor data to create effective search engine marketing campaigns. Additionally, it also suggests the most optimum keywords for use.
All-in-one SEO Pack
Quality search engine rankings of a website are a result of effective content marketing, a good SEO strategy, and a website which has quality SEO features. The all-in-one SEO pack plugin delivers on all counts of a site’s SEO features. It generates an XML sitemap, automatically generates meta tags, supports your website with AMP (Accelerated Mobile Pages) and much more.
It is worthy to note that to tap the full benefits of the above-mentioned plugins, these must be installed during the process of WordPress Theme Development.
No comments:
Post a Comment